online+ad+design


 * CCT356**
 * Online Advertising Design - Amelia Airlines**

//Description//

The types of advertisement used were of a full banner ad, vertical tower ad, and a square button advertisement for a fictional company called Amelia Airlines. Amelia Airlines is a new American-based international airline that is inspired by Amelia Earhart, the first woman to fly solo across the Atlantic Ocean. The purpose of the ad was to tell a story. This is because the company is new and not a lot of people know about it. This advertising campaign is let people become aware of what the company is all about. The ideation of the ad traces back to origin and background of the company. The ads in the campaign demonstrate in bringing Amelia Earhart’s love for aviation back to 2011.

In terms of the execution process, the most definite aspect of advertising is to have the logo incorporated into the advertisement to have people know which company to go to when the audience do become particularly interested. Since the main service the company is trying to sell is its airline service, the Amelia Plane acts as the main character of the story. Pictures of the outside of the plane were shown to have brand recognition when they see the plane at an airport or in the sky. Whereas on the other hand, the inside of the plane was also shown to give a sneak peak to how the plane is like. It acts a visual hook to the story that, in order to know more, you will have to ride it and see.

The concept element was to include the background aspect of the company, to forever keep Amelia Earhart’s love for aviation and to pass on through generations to come. Simply mentioning her name in the ads was the key. By incorporating Amelia Earhart and the business name will allow people to associate similarities between the two icons to form a brand identity for Amelia Airlines. Another concept element was incorporating a slogan for the campaign: “It’s the American way to travel.” The slogan was created to show emphasis that Amelia was an American, and simply riding the Amelia Airlines can help you achieve this feeling of success. The campaign slogan also played along the lines of patriotism to the country. “If you are American, you will ride the Amelia Airlines.” I have chosen to fade the texts in and out because advertising with flashing texts generally looks like a scam because they are trying to push as much information as possible in a limited time, and it often tends to be very annoying. Although it takes a bit more time for texts to come into view, I found ads with texts that fade in and out tend to catch people’s attention more because it gives a slight anticipation of what is to come.

Due to the fact that the company is an airline company, I believe placing the ad on a newspaper website would work best because most of the visitors on the site are businessmen. Businessmen are generally middle to upper-class citizens in which would have more chances of flying often. Another place to implement the ad is on traveling, sightseeing, landmark web pages. The target market group are generally located on these pages and tend to be looking for travel. Implementing the ads on social media sites as search engine optimization would not be as helpful attract more attention to the ad, however, once profile information have been analyzed to generate ads targeted towards specific individuals, the right consumers will click through.

//Banner Ad// media type="file" key="small_banner.swf" width="467" height="62"

//Square Button Ad// media type="file" key="square_banner.swf" width="301" height="249"

//Vertical Tower Ad// media type="file" key="scraper_ad.swf" width="160" height="599"